Scored — audio + timing
Dimension
Exceeds
Meets
Developing
01Opening & Credibility Frame
Immediately establishes who they are and what they offer with specific, memorable language.
Establishes identity and offering clearly within the first 15 seconds.
Vague or delayed opening; listener unclear on who is speaking or what is being offered.
02Customer Problem Identification
Names a specific, recognizable pain point with enough detail to signal genuine customer understanding.
Identifies a customer need or problem, even if somewhat broadly.
Generic or missing; pitch leads with the solution before establishing the problem.
03Value Proposition
Clearly and specifically connects the solution to the stated problem; listener knows exactly what is being offered and why it matters.
Solution is present and relevant to the problem, even if the connection could be sharper.
Solution stated but disconnected from the problem, or leads with features rather than outcomes.
04Call to Action
Ends with a specific, natural next step that advances the conversation.
Ends with some form of invitation or next step.
Pitch ends abruptly or trails off with no clear direction.
00Timing
Within the 45–90 second target window.
Within 15 seconds of the target on either side (30–45s or 90–105s).
Significantly under or over — too brief to be credible or too long to hold attention.
Coached, not scored — video mode only
When you record video, four keyframes are read by Claude alongside the transcript. These three dimensions land as delivery coaching; they don't move the score.
Dimension
Exceeds
Meets
Developing
05Presence
Speaker fills the frame purposefully — head and shoulders well-composed, posture upright and engaged, energy reads visibly across multiple frames.
Speaker is properly framed and stably present, even if energy is neutral. Nothing about the visual presentation distracts from the words.
Off-center framing, slumped or closed posture, low visible energy, or framing that crops the speaker awkwardly (chin cut off, room ceiling dominating).
06Eye Contact
Eyes are aimed at the lens in all or nearly all keyframes — gaze direct, brief natural breaks only.
Eyes are camera-aimed in most keyframes, with at most one frame showing a glance away. Reads as engaged.
Gaze frequently away from the lens — reading off a screen below the camera, looking down at notes, eyes wandering. Reads as 'reciting' or 'unrehearsed.'
07Delivery Confidence
Open posture, hands visible and intentionally used (gesturing in frame), no visible nervous tells across the keyframes — the speaker looks like they own the room.
Settled posture, no distracting motion, hands either visibly at rest or gesturing without fidget. The frame doesn't actively undermine confidence even if it doesn't project it.
Closed or guarded posture, hands hidden or fidgeting, visible nervous tells (touching face, adjusting clothing, swaying out of frame). Body undermines what the words are trying to say.